|
Some very revealing statistics.
--------- According to recent studies, the life expectancy
of people age 65 has increased by about 17
to 19 years. A study conducted at the University of Michigan,
between 1991 and 2004 found that the number of people who plan to
continue working past their retirement age has greatly increased.
Researchers also found that those who work after retirement enjoy a
greater income than those who retire completely. .
---------These new breed of citizens want to enjoy
and live life fuller. 67% of them
Refuse to retire because they want to keep an active lifestyle
providing them
Mental stimulation (through travel, literary, scientific and
artistic activities)
They also engage in activities that give them a sense of belonging
(volunteering, online
Surfing, chatting shopping and dating). Further research has
revealed the following: .
--------More than 80 % of the NBOS spend their leisure time
pursuing activities aimed at intellectual improvement and self
discovery. They engage into building a new “self “
That gives them a sense of rebirth. No wonder that sales for
materials dealing with self improvement and personality development
have increased in the past few years.
-------- The Us Census Federal Reserve revealed that about
66 and a half percent of the United States wealth is controlled by
about 78 million Americans aged 50 or older. That same governmental
agency reports that the NBOS account for about 2.3 trillion dollars
of annual income, They enjoy a net worth 14 to 15 times more
than the net worth of people aged 34 and under. To put these
statistic in perspective, keep in mind that about 1/3 of the
Population is going to enter the NBOS group within 4 year.
---------More than 7,000 Americans are turning 60 years of
age everyday. From 71,000 today, the number of people aged 100 or
more in the USA will reach about one million by the year 2050.
Add these statistics to the fact that Internet traffic and online
commercial transactions are daily increasing and you get a pretty
good picture of the tremendous opportunities offered by our targeted
online advertisement. Everyday, about 93,000.000 Americans surf the
internet. Two third of this number are NBOS, meaning aged 50 to 64.
62 percent of the ninety three millions are daily in the major
search engines, like google, yahoo, msn, lycos etc looking for
relevant information about items they are interested to. The majority
of them for shopping.
We at MFIPPA, making friends in the poconos, PA, think it is time
for you to get your product exposed in a more targeted way to this
rich and mature market ready to spend more money as their number
keeps increasing. We have designed for you many advertising
options giving you the opportunity to reach the specific segment of
the market you want to reach the most.
To place an order please email: management@mfippa.com
You can choose from the following options:
Home page targeting in which your product is seen right on
when the web surfer hits our home page. First impression, lasting
impression.
Category targeting in which your product is displayed
on the areas of our site featuring the contents associated with your
products. For example you can choose to place your banner or
textlinks in the travel section, health section, money, culture and
so on, depending on the end use of the product you are promoting.
Category sponsoring where a large size display of your ad
is placed at the opening page of a category and then smaller units
are displayed on the other pages of that content category.
Full MFIPPA run in addition to demographically targeting
the market runs your adds on every page of our site. Repetition
triggers action.
Our team can also tailor customized advertising campaigns to meet
your specific need.
Please contact us at management@mfippa.com
October 2007
| 
